ABQ Aardvark Rugby appearing in National Guinness TV ad.

FOR IMMEDIATE RELEASE

Albuquerque Aardvarks Featured in Guinness “Lovely Day” Campaign During  Peacock Six Nations Broadcasts

Albuquerque, N.M. — March 10, 2026 — The Albuquerque Aardvarks are proud to be featured in the Guinness “Lovely Day” advertising campaign airing during Six Nations rugby broadcasts on Peacock and across additional media platforms.

The campaign celebrates the spirit of community. As part of the campaign, the Albuquerque Aardvarks were chosen to represent New Mexico and its tightknit rugby community. 

“This is an exciting moment for our club and for rugby in New Mexico,” said a representative of the Albuquerque Aardvarks. “To be included in a Guinness campaign during one of rugby’s biggest tournaments is a tremendous honor. We've been getting messages from all over the United States about it.”

The ads are running throughout Six Nations coverage on Peacock as well as on select digital and social media platforms. The Lovely Day Campaign is an expansive roll out that includes other videos, print, and billboard.

About the Albuquerque AardvarksThe Albuquerque Aardvarks are a rugby club based in Albuquerque, New Mexico, dedicated to promoting the sport and building a strong local rugby community. https://youtu.be/bt48TAvQe9Q?si=UBitH8f-YW2wH_Ci

Contact:

joel@abqrugby.org

505-506-5057